Streams, a firm specializing in code-free automation and integration, has teamed up with Ibex.ai to provide its clients with Ibex.ai’s marketing automation skills. This new collaboration enables Streams clients to use Ibex’s retention solutions, which use machine learning to examine and forecast customer reactions to marketing campaigns.
Ibex.ai’s technology excels at pinpointing the most effective promotional actions to maximize the lifetime value of individual customers. It strategically selects the ideal channels, information, and timing to deliver offers.
Their bonus optimization tool performs a comprehensive profit and loss calculation for each customer, taking into account all financial parameters and optimizing for the company’s key performance indicators.
“We are excited to welcome Ibex.ai to our Streams pre-integrated exchange network,” said James King, CEO of Streams. “Their cutting-edge machine learning solutions will help reduce bonus spending and increase profitability for all participating partners.”
“Through strategic partnerships, we are committed to providing our clients with unbiased solutions,” King continued. “We empower them with the adaptability to choose their collaborators and how they work together, without compromising efficiency.”
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Thomas Aigner, leading Business Development at Ibex.ai, described the Flows platform as the “ideal addition” to its automated player retention solution.
“This collaboration will enable us to provide CRM teams with a blended approach, offering manual journey control when necessary, while completely automating retention campaigns for specific player groups,” he clarified. “We eagerly anticipate witnessing the initial outcomes operators attain by utilizing our pre-configured journeys.”
In recent periods, Flows’ client base has expanded, welcoming new patrons including the Italian operator Vincitù Group and Octavian Lab, along with the Norwegian gaming community hub Kongebonus.
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