## Prioritizing Operators: SOFTSWISS, a Pioneer in Industry Advancement
The gaming landscape is fiercely competitive, with every player vying for dominance. Traditional platforms are sluggish in adapting and rely on external providers for their games. How can operators empower their players with a superior experience on their own platforms? Tatiana Kaminskaya, the head of the Game Aggregator at SOFTSWISS, unveils why their platform is the ideal solution for forward-thinking operators.
**The Gaming Industry is in Flux**
The gaming industry is in a constant state of evolution, driven by emerging technologies, evolving player preferences, and new regulations. Competition is fierce across the board, demanding operators to adapt swiftly to stay ahead.
Since the global health crisis, online gaming has witnessed a surge, with total revenue reaching €382 billion, marking an 8% increase from 2021. With the market experiencing rapid growth in 2023, operators require a platform that can facilitate the launch of their casino and scale alongside their growth.
**Enhancing the Experience and Safeguarding Data**
As more nations make it legal, providers encounter a range of rules and difficulties in crafting appropriate content and positive user experiences for their intended audiences. Providers are developing global strategies, and we’re witnessing rising player expectations.
Today, players seek engaging experiences and demand smooth transitions across all platforms. Fulfilling these expectations necessitates providers to invest in cutting-edge technology, while also maintaining a diverse and captivating game selection.
Cyber threats pose a constant challenge, and the online gaming industry has experienced firsthand the harm they can cause. Providers require strong infrastructure and security measures to safeguard player data.
But managing so many elements isn’t simple. So how can providers thrive in such a crowded industry?
SOFTSWISS Innovation in the Industry
“We offer solutions for the entire industry that are not confined to specific niches, but are more universal – proven, effective and flexible solutions that are sure to work across various demographics.”
As an aggregator serving some of the most respected brands in the online gaming industry, SOFTSWISS is aiming to further dominate the field. Kaminskaya states the SOFTSWISS team has always set its sights high.
From its inception, the main objective of the SOFTSWISS Game Aggregator has been to act as a conduit between gambling establishments and game suppliers. The solution ensures smooth and stable operations while freeing clients from legal and financial intricacies.
As a link, SOFTSWISS’s platform generates in-depth data that not only assists in the development of platform functionality but also offers detailed analysis of user engagement.
“We are capable of providing valuable insights to operators, providers, and game developers.”
Without delving into this data, it is impossible to completely comprehend the challenges and innovations of the industry, but currently, operators are seeking tools that address industry issues.
Key new features of the SOFTSWISS product
“We are expanding our offering by creating additional tools that have been proven effective based on data.”
In 2023, SOFTSWISS launched its latest innovative tool designed to transform the game for operators – “Over the past few years, we have enhanced our offering by introducing additional features and functionalities, keeping pace with market trends and providing value-added services to our clients. As such, we have added a new feature: the Tournament Tool, to effectively attract and retain players.”
Game masters can leverage tournament utilities to connect directly with players, offering them supplementary rewards, activities, and trials – characteristics often absent in independent games.
Kaminskaya clarifies that these elements not only captivate and amuse players, but also introduce a fresh dimension of thrill and feeling to their gaming experience. Gaming establishments strategically employ these features to maintain and re-engage their clientele.
SOFTSWISS’s data validates this, with their tournament utility augmenting average daily wagers per user by 22% exceeding anticipations.
For Kaminskaya, tools like this grant SOFTSWISS a competitive advantage, alongside their highly proficient development crew and their capacity to dedicate resources and funds to product evolution.
Enhancing Client Income
SOFTSWISS is dedicated to continuously refining its offerings, however, the genuine assessment of any iGaming platform hinges on its capacity to amplify client income.
“We furnish comprehensive business analytics to assist our clients in amplifying their financial performance, empowering them to make well-informed decisions. Our regular reports delve into the business climate in their operational nations, the condition of local providers, and any prevailing obstacles.”
For Kaminskaya, providing transparency to clients is paramount to effective marketing and maximizing revenue streams within the gaming sector.
SOFTSWISS assists their patrons in making wise choices based on information to ensure player satisfaction and increased earnings.
They secure exclusive agreements with game developers that perfectly align with each client’s needs, or they can even introduce new games at online casinos weeks ahead of the competition. They can also provide guidance on optimal marketing expenditures to maximize game success.
“When determining marketing budgets for clients, we offer advice on the most effective marketing strategies to ensure campaigns benefit both casinos and game developers.”
They maintain a dedicated team that provides technical support around the clock.
For SOFTSWISS, customer satisfaction is paramount, hence the importance of a team that addresses technical issues and collaborates closely with clients. In the event of any technical glitches or errors, the team is readily available to resolve them, day or night.
“We also have a team of account managers in our customer service department. They possess a deep understanding of client requirements and are always available to provide information, analysis, contacts, and guidance.”
“When faced with requests that fall outside our current product offerings, we have a process for developing any type of IT solution. First, we assess the alignment of these ideas with our future plans, as client demands often validate our vision.
“Next, we prioritize each task, determining which require immediate attention and evaluating the potential outcomes.”
The procedure of testing hypotheses often leads us to dismiss concepts due to the realization that their application might not yield substantial advantages. It’s important to remember that not every idea needs to be put into action.
**Success for Operators: More Than Just Collaborations**
For SOFTSWISS, a thorough understanding of requirements is crucial for achieving success.
“Our objective is to achieve a balance between our own objectives, the objectives of our clients, and the objectives of the studios.”
Kamiskaya believes that SOFTSWISS’s game aggregator sets itself apart by providing high-quality services to its clientele.
“Operators find it extremely convenient to work with us because we are a trustworthy single provider with a strong reputation. If any issues arise with games or studios, even if we are not directly accountable for third-party technical problems, we will actively participate in resolving the matter.
“In return, our clients demonstrate loyalty by acknowledging our support and our genuine interest in their prosperity.”
**SOFTSWISS: Differentiating Itself From the Competition**
“Our strategy is not simply to make a deal and then withdraw. We concentrate on fair competition, not punishment and penalties.”
The gambling industry is highly saturated, making it more challenging than ever to distinguish oneself from the competition. As aggregators gain popularity, SOFTSWISS must continually adapt to changing operator needs to remain competitive. One way to achieve this is to commit to providing a completely personalized experience for each customer.
Each SOFTSWISS customer has access to a devoted representative who actively interacts with them, provides guidance, and assists them in surmounting any potential obstacles. They consistently endeavor to comprehend client requirements, address incoming inquiries, pinpoint knowledge gaps, and share their expertise to address any problems.
“Representatives have access to pertinent analytics, maintain connections with industry professionals, and amass a wealth of knowledge and experience to share with clients,” explains Kamyskaya.
“As collaborators, we genuinely care about our clients’ progress, profitability, swift resolution of difficulties, and pursuit of new accomplishments,” adds Kamyskaya. “For instance, when a client enters a new market, we provide insights into opportunities and user preferences, and offer advice based on this information.”
“We concentrate on fostering enduring relationships with our clients, supporting the expansion of their businesses, which in turn fuels the growth of our products.”
Looking toward the future
“Our future path for the SOFTSWISS game aggregator is founded on a dedication to excellence and the pursuit of greater accomplishments.”
SOFTSWISS continues to be a prominent force in the iGaming industry, providing operators with comprehensive solutions that assist them in tackling challenges, embracing innovation, and boosting revenue.
Moving forward, the platform is dedicated to expansion, technological superiority, and ethical gaming practices, placing it at the leading edge of the sector.
“Enlarging our game collection is a fundamental part of our forward-thinking plan. We actively pursue collaborations with new game developers to enhance our offerings and ensure a varied and lively selection.”
Tatiana has been a part of SOFTSWISS for seven years, progressing from a junior manager to the leader of one of its key products – the SOFTSWISS Game Aggregator.
In recent times, the team guided by Tatiana has received numerous industry accolades, including the Best Aggregator Platform Award at the EGR B2B Awards for two consecutive years, the Best Game Aggregator of the Year Award, and the Best Online Casino Supplier of the Year Award (B2B) in 2022 in the Nordic area. Furthermore, in July 2023, the SOFTSWISS Game Aggregator achieved a significant milestone, surpassing €10 billion in total monthly betting across all projects, a level it continues to sustain.
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