Clarion Gaming has finished the initial stage of its ICE digital makeover – Marketing & Partnerships – iGB.
Clarion Gaming has finished the initial stage of its £1 million digital technology investment program as it constructs a dedicated digital platform for the ICE brand.
Home > Marketing & Partnerships > Clarion Gaming finishes initial stage of ICE digital makeover
Clarion Gaming finishes initial stage of ICE digital makeover
Thus far, the investment has backed the launch of ICE Connect events, which will be followed by the launch of ICE365.com, a dedicated digital information, news, and analysis platform.
It will concentrate on the land-based industry, with crossovers into related online gambling sectors, as well as new growth opportunities such as esports.
The European edition will take place from June 21-25, followed by the North American edition of ICE Connect from June 28-July 2.
These digital events will make interaction between buyers and sellers in the industry easier by using algorithms to match qualified, high-level decision-makers with industry-leading solution providers who have purchasing power and immediate needs.
The investment will also back the launch of ICE365.com, a new content-driven brand that will serve as an online companion to the physical exhibition. It will go live on June 28.
It will concentrate on the land-based industry, with crossovers into related online gambling sectors, as well as new growth opportunities such as esports.
Clarions Game Management Director, Stuart Hunter, stated that the newly introduced digital elements are intended to bolster the ICE and iGB offline experience by “delivering content, connections, news, and knowledge throughout the year.”
Hunter emphasized, “ICE’s purpose is to assist the industry in accomplishing its business and commercial objectives.”
“Our investment in digital instruments strengthens our capacity to provide industry participants with immediate access to the influence of the ICE brand.”
Sign up for the iGaming news bulletin.