888Africa, a collaborative effort between the gaming powerhouse 888 Holdings and a prominent African group, is making significant strides within the African digital gaming sector. They recently purchased BetLion, a well-known operator recognized for its robust presence in Kenya and Zambia. This acquisition represents a substantial move for 888Africa, dedicated to expanding the 888bet brand throughout the continent.
Founded in 2019, BetLion has cultivated an impressive user base exceeding 3 million registered participants. Their success stems from prioritizing the needs of African users: a premium mobile gaming experience that minimizes data consumption.
This acquisition proves mutually beneficial. 888Africa gains entry to BetLion’s established infrastructure, regional knowledge, and a sizable active user base. This complements 888Africa’s existing operations in Kenya, Tanzania, Mozambique, and Zambia. Furthermore, with BetLion’s licensing in the Democratic Republic of Congo (DRC), 888 is strategically positioned to enter a new and promising market.
This calculated maneuver strengthens 888Africa’s standing as a dominant force in the rapidly expanding African online gaming market.
The firm was delighted to join this promising venture and assist the company’s development with its advanced software, system, and solid regional foothold.
Christopher Coyne, Chief Executive Officer of 888Africa, expressed his excitement: “This purchase is a major step towards our objective of providing a truly outstanding wagering and gaming encounter for users in Africa. BetLion’s skilled team and technological capabilities align perfectly with our expansion plan and aspirations, and will aid us in further improving our offerings as we strive to establish market dominance throughout the continent.”
This announcement follows closely on the heels of 888’s appointment of Per Widerström as their new CEO, indicating a phase of vigorous growth for the organization.
admin