The British gaming sector is strengthening regulations on marketing to safeguard youths. Effective the first of October, wagering firms must guarantee their advertisements on social platforms are exclusively visible to individuals aged twenty-five and above. This updated regulation follows a watchdog’s discovery that multiple gaming enterprises violated promotional guidelines intended to shield young individuals. The gaming sector asserts its dedication to elevating standards, and this new regulation illustrates the gravity with which they approach safeguarding young people from the harms of gambling.
Individuals watching YouTube content must meet the minimum age requirement for wagering activities to be exposed to related promotions.
Furthermore, Duher emphasized, “Large digital platforms bear the responsibility of ensuring user safety within their online environments, and we anticipate this being mirrored in the Government’s forthcoming Online Safety legislation.”