A prominent wagering platform in Brazil, Brbet, has secured a partnership with boxing icon Mike Tyson to serve as their brand representative within the country. Tyson will exclusively represent Brbet’s sports wagering and gaming products. The promotional campaign, featuring the legendary “Iron” Mike, will encompass various channels such as outdoor displays, digital platforms, social media, and print media, showcasing him through static visuals and video advertisements.
One amusing advertisement portrays Tyson at his residence, browsing through online wagering websites before settling on Brbet, emphasizing the platform’s swift and reliable wagering procedure. Utilizing the slogan “Brbet, the preferred choice among Brazilians,” the campaign will also underscore the importance of responsible gaming practices.
Entourage, an agency specializing in sports and entertainment collaborations, facilitated the agreement. They have previously secured agreements for renowned entities such as Heineken, Emirates, Konami, FTX, and Visa, and they collaborate with prominent organizations like FIFA, UEFA, Inter Milan, and Benfica.
This announcement follows closely on the heels of another recent collaboration in Brazil between SCCG Management and Ronin Sport, where SCCG will provide support for RoninSport.io’s growth within the Brazilian market.
Samurai, following a prosperous debut in North America alongside SCCG, is targeting South America, particularly Brazil, for expansion. They are collaborating once more with SCCG, capitalizing on their regional knowledge and network. SCCG will act as their local representatives, delivering market insights, cultivating business opportunities, and offering tactical direction.