A prominent sports wagering media enterprise, Better Collective, has announced unprecedented earnings for the initial quarter, propelled by substantial expansion in the American marketplace.

The firm experienced a 74% year-over-year surge in earnings, achieving an all-time peak of €67.4 million (equivalent to $70.9 million). This remarkable achievement was primarily driven by the United States, which now constitutes a significant 46% of Better Collective’s overall revenue. The company generated over €30 million in the US alone, a fivefold rise compared to the corresponding period last year.

This triumph can be ascribed to the introduction of New York’s mobile sports wagering sector in January, where Better Collective was strategically situated to leverage, in addition to its tactical media alliance with the New York Post.

Better Collective has now designated the US as its most crucial market, asserting that it’s “progressing towards replicating the profitability of its European operations.” The firm is vigorously broadening its North American presence. It recently procured assets of Canadian Sports Betting (CSB) in anticipation of its debut in the Ontario market in April.

In summary, Better Collective is flourishing. Their post-tax profit soared by 65%, jumping from €8.3 million to €13.7 million. They’ve also attracted a remarkable number of new patrons, with new depositing clients surging by 95% to surpass 360,000.

While their first-quarter earnings before interest, taxes, depreciation, and amortization (EBITDA) witnessed a robust 60% increase year-over-year, reaching €21.4 million, their EBITDA margin declined marginally to 32% from 34% in the parallel period last year.

Notably, Better Collective’s operating cash flow experienced a slight decrease, dropping to €13 million from nearly €16 million year-over-year.

The year 2022 commenced exceptionally well for us,” remarked Jesper Søgaard, co-founder and chief executive of Better Collective. “We experienced substantial expansion in all our divisions. The initial quarter demonstrated robust inherent growth impetus, culminating in unprecedented earnings of €67 million. This achievement was fueled by an all-time peak in new depositing clients and record-breaking sports wagering income based on a revenue-sharing model.”

Author of this blog

By Chloe "Cleo" Turner

Holding a Ph.D. in Statistics and a Master's in Epidemiology, this accomplished author has extensive experience in the application of statistical modeling and data analysis techniques to the study of public health issues related to gambling. They have expertise in survey sampling, longitudinal data analysis, and spatial statistics, which they use to investigate the prevalence and determinants of problem gambling and its impact on individuals and communities. Their articles and reviews provide readers with a public health perspective on the casino industry and the strategies used to promote responsible gambling and mitigate harm.

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