Emerging contender, Betr, is setting its sights on a major US sports wagering splash in 2024. Their objective: a seven-state rollout of their sportsbook platform by the start of the 2024 NFL season.
Licenses are already in hand for Colorado, Kentucky, and Pennsylvania, supplementing their current operations in Ohio, Virginia, and Massachusetts. However, they’ve opted out of Massachusetts renewal, and their Maryland bid is still under review. Achieving their seven-state target hinges on a successful Indiana launch.
A trial run of Betr’s sportsbook is underway in Ohio, Virginia, and Massachusetts, allowing them to smooth out any issues before the full-scale launch.
Their ambitions extend beyond sports betting. Betr is also venturing into the realm of internet casinos with the planned introduction of “Betr Casino” in Pennsylvania, broadening their footprint within this profitable sector.
Strategic alliances have been key to facilitating Betr’s expansion. A prime illustration is their collaboration with the Eastern Band of Cherokee Indians (EBCI) in Kentucky. This partnership grants Betr entry into the Kentucky market, while EBCI leverages Betr’s knowledge and technological capabilities. Both sides anticipate a mutually beneficial outcome.
Through a multi-state growth plan and a move into online casinos, Betr is positioning itself as a force to be reckoned with in the dynamic and rapidly changing landscape of digital gambling.
Gaming operator, Betr, has gained entry into the Pennsylvania, Maryland, and Louisiana markets through a partnership with Cordish Companies. Cordish Gaming Group President, Rob Norton, conveyed enthusiasm for the prospects of Betr’s digital casino platform, Betr Casino, slated to debut upon securing regulatory clearance.
Norton remarked, “Betr Casino will broaden the gaming choices accessible to players in Pennsylvania, encompassing those who frequent our two thriving Live! Casinos.”
Betr intends to progressively introduce its sports wagering platform, V1, across the aforementioned states, excluding Massachusetts, in the latter part of this year.
Joey Levy, Betr’s Founder and CEO, stated, “We are delighted to unveil these fresh market access collaborations for our sportsbook, preceding the launch of our V1 Sportsbook and the subsequent introduction of Betr Casino in 2024. These new territories, coupled with our existing footprint, signify that Betr Sportsbook will be operational in states representing upwards of 17% of the U.S. adult demographic by the close of this year, while Betr Picks will maintain its availability to over 50% of U.S. adults.”
admin