## BtoBet Announces Major Leadership Reshuffle with New CEO and Chairman
BtoBet is making significant changes at the top, naming Kostandina Zafirovska as its new Chief Executive Officer and elevating Alessandro Fried to the role of Chairman of the Board.
Zafirovska brings a wealth of knowledge to the position, with over 17 years of expertise in computer science and engineering. Prior to assuming the CEO mantle, she distinguished herself as BtoBet’s Chief Operating Officer, and previously held the same title at Seavus, a 700-person IT firm. Her leadership experience also encompasses directing various teams focused on developing intuitive software solutions designed to enhance customer journeys and strengthen brand perception.
Enthusiastic about the company’s trajectory, Zafirovska remarked, “This revised framework will be the driving force behind BtoBet’s progress, enabling us to address the constantly shifting landscape of the gaming sector. I am eager to dedicate my efforts and passion to this position, utilizing my background in user-focused software development to guide us towards achievements.”
Fried mirrored her optimism, highlighting the strategic benefits this reorganization brings to his vision for the organization. “This streamlined methodology empowers BtoBet to be more daring and agile in implementing our strategy. We are not content with conformity – we are establishing new industry benchmarks, anticipating the needs of users globally, and delivering solutions that satisfy the worldwide demands of this dynamic industry.”
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