Acres has introduced a novel customer evaluation method known as “Player Budget,” aiming to provide casino businesses with a more comprehensive understanding of their clientele’s expenditure tendencies. This tool enables casinos to refine their promotional strategies and pinpoint potentially detrimental gambling conduct.
Through the examination of individual player budgets and spending behaviors, casinos can identify their most lucrative customers and tailor their marketing campaigns accordingly. This focused approach promises to be significantly more impactful than conventional, less precise techniques.
Moreover, “Player Budget” can detect atypical fluctuations in player activity, such as abrupt increases in spending thresholds or gaming duration. This early alert mechanism allows casinos to intervene and extend assistance to players who might be susceptible to developing gambling issues.
A spokesperson from Acres, Noah Acres, emphasized the importance of this new system: “Casinos across the U.S. allocate over $25 billion each year to marketing initiatives targeting slot machine enthusiasts, yet up until this point, they have depended on flawed theoretical evaluation systems to gauge player worth. Our ‘Player Budget’ rating system establishes a new benchmark by accurately determining each player’s propensity to spend and equipping operators with practical insights to optimize the value of every player interaction.”
Acres groundbreaking “Player Budget” tool, created to integrate effortlessly with their Foundation casino management platform, leverages live information from gaming machines to interpret player habits. Through evaluating possible losses on every turn, the tool can recommend tailored spending thresholds, a crucial element for responsible gaming efforts and promotional tactics.
Separately, Acres Manufacturing is contesting a patent violation lawsuit initiated by International Game Technology (IGT) in late 2023. Furthermore, the firm designated David Bain as Chief Financial Officer in fall 2023, indicating a significant emphasis on fiscal efficiency and optimizing returns for investors.
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