Catena Media has named Jasleen Kals as its new Product Chief. Kals possesses extensive experience, having dedicated over ten years to various product-oriented roles.
This strategic appointment coincides with Catena Media’s transition towards a more product-driven operational framework. Kals will be a vital member of the central leadership group, entrusted with guiding the organization back to profitability and propelling revenue expansion.
This action follows a difficult phase for Catena Media. The company’s Q1 2024 report disclosed a substantial year-over-year revenue decrease of 49%, with the North American sports wagering sector particularly impacted by a 70% fall. These outcomes, characterized as “underwhelming” by temporary CEO Pierre Cadena, were linked to heightened competition, diminished marketing expenditures from operators, and a demanding comparative timeframe from Q1 2023.
Subsequent to these results, and a similarly lackluster Q4, Catena Media has recruited several new leaders, including incoming CEO Manuel Stan and Group CFO Michael Gerrow.
Kals’s career achievements encompass positions such as Digital Product Lead at QuinStreet, Senior Product Head at Searchmetrics, Product Director at MarketMuse, and Product Management Director at CafeMedia.
Following her tenure as Executive Director of Digital Product Development and Strategy at TMZ, Karas transitioned to Catena Media, where she holds a current position.
Concurrently, since 2022, she has assumed the roles of Co-Founder and Head of Product and Technology at SYNQ.
“Yasmin possesses a demonstrated history of crafting exceptional products, and we are delighted to welcome her to the team,” remarked Pierre Cadena, Interim CEO, regarding her appointment. “Her knowledge, guidance, and ambition will be essential as we execute a novel product-focused operational framework throughout our organization. This framework emphasizes the advancement of our highest-performing offerings and the creation of remarkable user encounters as we position the company for enduring, sustained expansion. Yasmin will spearhead the evolution of Catena Media’s impressive collection of resources and brands, empowering us to fully realize their capabilities.”
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