Casino operator Affinity Interactive has partnered with game developer Ruby Seven Studios to debut a new social casino platform known as A-Play Online.

A-Play Online features a vast library of games such as traditional favorites like Blackjack and Bingo, in addition to Keno and Video Poker. The platform also boasts a wide array of slots, featuring well-known titles like “Chili Chili Fire” and “Fu Dai Lian Lian” that will be familiar to players from their time in brick-and-mortar casinos. To maintain a constant stream of new content, A-Play plans to introduce additional slot games on a regular basis.

The platform is entirely free to use. Although players cannot win actual currency, A-Play provides numerous chances to acquire complimentary coins and other rewards.

Affinity Interactive manages casinos in Nevada, Missouri, and Iowa, and possesses a player base of nearly one million. This foray into the social casino market with a seasoned collaborator like Ruby Seven Studios appears to be a logical progression. It remains to be seen what endeavors they will undertake next!

The sports wagering platform, SBK, developed by Smarkets, debuted in the Colorado market in 2019. The company is broadening its reach with anticipated entry into Indiana’s market, followed by a launch in Iowa projected for later this year.

Author of this blog

By Chloe "Cleo" Turner

Holding a Ph.D. in Statistics and a Master's in Epidemiology, this accomplished author has extensive experience in the application of statistical modeling and data analysis techniques to the study of public health issues related to gambling. They have expertise in survey sampling, longitudinal data analysis, and spatial statistics, which they use to investigate the prevalence and determinants of problem gambling and its impact on individuals and communities. Their articles and reviews provide readers with a public health perspective on the casino industry and the strategies used to promote responsible gambling and mitigate harm.

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