A gaming enterprise, Affinity Interactive, has partnered with Ruby Seven Studios, a developer of mobile games, to release a new social casino application known as A-Play.

This app offers more than 100 casino-style games, such as slots, blackjack, bingo, keno, and video poker. Users will discover popular slot titles like Konami’s “Starry Night Magic” and “Chili Chili Fire,” Aruze’s “Fu Lu Shou” and “Panda Carnival,” and many others from renowned providers such as AGS, Everi, and Incredible Technologies.

A-Play is entirely free to play and does not involve any real-money wagering. Users can accumulate virtual coins through daily rewards, progressing through levels, and finishing challenges. The app also incorporates a social aspect, enabling users to connect with friends and earn additional bonuses.

Affinity Interactive manages casinos in Nevada, Missouri, and Iowa, boasting a clientele of nearly a million players. They view this collaboration with Ruby Seven, a company possessing a decade of expertise in casino app development, as an ideal chance to enter the expanding realm of social casino gaming.

Smarkets sports wagering platform, introduced in 2019 and known as SBK, has entered the Colorado market. The company is also targeting Indiana and Iowa for expansion later in the year, hoping to capitalize on the expanding American sports betting landscape.

Author of this blog

By Chloe "Cleo" Turner

Holding a Ph.D. in Statistics and a Master's in Epidemiology, this accomplished author has extensive experience in the application of statistical modeling and data analysis techniques to the study of public health issues related to gambling. They have expertise in survey sampling, longitudinal data analysis, and spatial statistics, which they use to investigate the prevalence and determinants of problem gambling and its impact on individuals and communities. Their articles and reviews provide readers with a public health perspective on the casino industry and the strategies used to promote responsible gambling and mitigate harm.

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