A recent UK bingo commercial featuring drag queen Baga Chipz has been prohibited for implying that wagering can elevate your allure and confidence.
The advertisement, displayed on social media in August, presented two differing pictures of Baga Chipz. The first, captioned “pre-bingo,” showed her casually dressed with understated cosmetics. The second, labeled “post-bingo,” depicted her in full drag with striking makeup and champagne.
Two individuals lodged complaints, prompting a review by the Advertising Standards Authority. The ASA determined the advertisement breached its regulations by suggesting a connection between gaming and improved personal attributes.
The bingo company contended the transformation was intended to be lighthearted and reflected the transformative essence of drag, not a literal personal change. They felt audiences would grasp the ad’s humorous nature.
Nevertheless, the ASA insisted the advertisement could be deceptive, particularly when seen in isolation. This ruling underscores the ASA’s stringent rules surrounding gambling promotions and their possible influence on audiences.
The UKs advertising watchdog ruled that a promotional piece from Mecca Bingo was inappropriate due to its connection between wagering and improved self-worth and societal position.
While fans of drag performance might grasp the advertisement’s intention, the regulatory body believed it conveyed a message that gaming could elevate one’s public perception and self-assurance.
The ad, in its present form, has been prohibited from further broadcast, and the ASA is collaborating with Mecca Bingo to prevent comparable situations moving forward.
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